Ruthie Forbes has amassed more than 20 years’ experience in motorsports through roles on the team level, agency level and ultimately as a key player in the development of the marketing division of a major sanctioning body. She has managed event logistics, marketing, advertising, promotions, public relations, hospitality and client service programs at various developmental levels. Ruthie has an extensive background in sports marketing, with a strong emphasis on communications, event management and promotion. Ruthie also co-founded a successful marketing and communications company that led to her partnership in LST Marketing.
5 QUESTIONS WITH AN AMBASSADOR
What do you consider to be the single greatest advancement in motorsport safety in the last 50 years?
There are many, but I would have to focus on the Safer Barrier, because I was impacted in its first use. I was handling crisis communications for Arie Luyendyk when he made contact during the IROC race, and had first hand experience regarding its benefit.
You can either implement one new motorsport rule or get rid of an existing one. Which option do you choose and what rule would it be?
I think the major sanctioning bodies are doing a sufficient job governing their respective series, so my interest lies more in having each governing body work more directly and consistently with the promoters to ensure at-track safety procedures are more streamlined and as standardized as they can be given the different configurations and budgets allocated by the promoters.
What is your favorite racing circuit and why?
Barber Motorsports Park - the track is highly technical and serves a variety of motorsport. I would call it the "Augusta of Motorsport" due to the beautiful nature of the facility and the staff's meticulous attention to detail for the environment and their fans. The promoter team is truly a joy to work with and their appreciation of their customers (series, teams and fans) shows.
Who is your hero?
There have been so many people who have made an impact on my life and my career that it would be difficult to single out just one. But I would have say that my mom has been the most influential. She has been my barometer and my base for every decision that I make, despite the fact that she still has NO idea what I do for a living. Regardless, her advice is still sound.
What do you hope to accomplish as an MSF Ambassador?
My background in communications and events tends to direct my goals toward raising awareness for new technology and innovation that can elevate all aspects of motorsport - not just for the participants, but for the promoters and the fans.